Marketing News

The Maids Licenses Mr. Clean

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By: TOM BRANNA

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Mr. Clean is hooking up with The Maids. The P&G brand has given the franchised house cleaning service operation an exclusive license to use the Mr. Clean brand and icon in its promotions, advertising and sales materials. The Maids, founded in 1979, is a leader among house cleaning services; it has locations in more than 40 US states and three Canadian provinces. The two brands have been working for several months collaborating on the unique partnership to bring Mr. Clean into home ser...

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